A Feminine Touch for AllCall

Project Overview

We were asked to reinvent AllCall’s brand identity to bring it in line with the natural growth into a female-led company. The core challenge: to create something brings personality and femininity, without feeling so feminine that it alienates male audiences.

Our rebrand for AllCall transitions away from its vibrant and overly playful nature to something that strikes the balance between soft-touch and professional without losing the personality that has made AllCall stand out for all the right reasons.