A feminine-forward brand that positions AllCall as a B2B market leader
There’s nothing wrong with a little sparkle…
Historically, AllCall and it’s sister company PropCall shared a joint brand identity; but as both companies grew, AllCall needed an identity of its own.
AllCall had grown into a brand of its own, but its identity was still closely tied to sister company PropCall in it’s look.
So we connected the dots (literally) between the old and the new, creating the AllCall Sparkle, a new symbol that gives the brand independence without forgetting the connection of where it came from.
Putting real faces to the AllCall name
AllCall is built around real people, so we believe their brand should be too.
Our in-house visual team photographed the real team to create a consistent, professional image across the website, email signatures and LinkedIn.
Building familiarity and trust with the people customers actually speak to, rather than relying on generic stock or AI-generated faces.
AllCall’s website does more than look good
The new website had three jobs: bring the rebrand to life, make AllCall’s growing range of services and sectors easy to explore, and make pricing simpler.
We brought all three together, including a bespoke calculator that gives visitors a personalised price in real time, in the bespoke CMS we built for them.
The AllCall team now have complete control to edit content, build new pages and evolve the website themselves without needing to come back to us every time something changes.
A brand they’re proud to represent their business
From signage and large-scale print to pitch decks, business cards and event materials, we built AllCall’s identity to work everywhere it needed to.
More importantly, we created a flexible brand system and trained the team to use it confidently, without needing a designer on speed dial.
AllCall now have a brand can call their own
AllCall now has an identity that feels unmistakably theirs, whilst still being connected to its sister brand; brought to life across every customer touchpoint and backed by the tools and confidence to keep growing it themselves.
If this case study made you think about your brand, get in touch and we’ll work on your transformation together.