Bringing some energy to the energy sector with eVita Energy Group
Sometimes one simple question changes everything
We asked eVita one simple question: “Can a customer buy just one of your services?” The answer was yes, and that changed how we approached the brand.
We created three distinct identities for Energy, Solar and EVC, all connected under eVita Energy Group. Each could stand on its own, while still feeling unmistakably part of the same family.
The structure became more than a branding decision too, with eVita appointing people to lead and grow each part of the business.
You can’t say that! …but Evie can
To give eVita a warmer, more human voice, we created Evie, a lightbulb mascot with enough personality to say the things the brand sometimes can’t.
Happy, shocked, excited or occasionally a little smug, Evie became eVita’s cheeky mouthpiece; bringing humour to campaigns, simplifying complex messages and giving a traditionally corporate industry a character people can actually connect with.
Three specialist brands with one powerful proposition
The website needed to make eVita’s unique offer immediately understandable without allowing any one brand to feel secondary.
We gave Energy, Solar and EVC their own space to demonstrate their expertise, benefits and personality, while bringing all three brands together through one consistent experience.
Each is presented as a specialist brand in its own right, while the website demonstrates why bringing all three together makes the eVita brand something genuinely different.
eVita now has a brand as different as its offer
eVita now has a brand that brings its unique proposition to life; three specialist brands with their own identities, united by one distinctive personality and a clear idea of what makes the group different.
If this case study made you think about your brand, get in touch and we’ll work on your transformation together.