Turning four SaaS products into one unmistakable brand
Unifying four product identities into one cohesive brand
Exclusive Technology Solutions has built its own SaaS: IQ Suite, a growing platform for the automotive claims industry, made up of four specialist products covering different stages of the claims journey.
Their internal marketing team had developed a series of logos, but there was no consistent visual language connecting them back to IQ Suite or the wider ETS brand.
We created one shared brand system across the entire platform, while giving each product enough individuality to stand on its own.
A brand system built for software, not stationery
The new identity was designed around where it actually lives: on screen.
From dashboards and interfaces to app icons and product navigation, every element shares the same visual language, creating a consistent experience across the entire IQ Suite.
ETS now has a brand system built to scale with its software
ETS now has a brand system built to scale with its software; connecting the parent brand, IQ Suite and every product within it.
Each sub-brand has its own recognisable identity, creating a framework ready for any new product that comes next.