To stay the market leader, PropCall had to lead the way.
To stay the market leader, you have to lead the way
PropCall’s original identity had served them well, but as they grew into the market leader, the playful brand began to feel a little immature, not to mention that competitors had started to follow their lead.
Rather than throw away the recognition they’d built, we helped evolve it into a more distinctive, grown-up brand system designed for their next stage of growth.
Property people, not call centre people
PropCall isn’t a call centre that happens to serve the property sector.
Their UK-based team lives and breathes property, so we put them front and centre, capturing real people at work alongside warm, professional headshots that build trust without relying on stock or AI-generated imagery.
This visual part of the project was a collaboration with our good friend, Owen Peters Photography.
A website they weren’t afraid to keep updated themselves
PropCall’s old website had become dated, difficult to edit and far too easy to break, meaning even simple changes could become a headache for their internal team.
We rebuilt the website around the evolved brand, creating a much more intuitive experience behind the scenes as well as a stronger one for customers.
The result is a website the PropCall team can confidently manage themselves, keeping content up to date and creating new pages without needing to call us every time something changes.
A brand built to keep moving the growing business
We brought the brand to life across PropCall’s office, printed materials, campaigns and day-to-day marketing, while creating a flexible system their internal team could confidently work with themselves.
That balance means PropCall can move quickly without everything needing to come through us, while we’re still there to support the bigger pieces when they need us.
PropCall now has brand fit for the market leader
PropCall now has a brand that reflects the business they’ve become; more mature, more distinctive and built around the real property people who made them the market leader in the first place.
If this case study made you think about your brand, get in touch and we’ll work on your transformation together.
Growing Brands took our brand to the next level whilst making sure we were always part of the process.
Now I’m confident we have a brand identity we can build a household name around.
Aaron Mcwilliam, MD, PropCall